Redesigned to Increase Consultation Intent by 20–30%.

Rebranding MORE into a trusted, scalable digital platform for homeowners, women, and partners.

Role

UX/UI Designer , Visual Design

Team at Ample

PM - Nitin Kakkar
Designers - Moutrisha Chakraborty, Soumya Raj Sinha

Impact

↑ 20–30% projected consultation intent
3 personalized journeys unified

Objective 🎯

For over a decade, Next Chapter Property Solutions (NCPS) supported homeowners through complex real estate challenges. As the business expanded into education, consulting, and partnerships, it launched MORE. A new brand centered on clarity, confidence, and opportunity.

The challenge was to redesign the website to reflect this evolution while creating a welcoming experience for users navigating difficult life situations.

Objective 🎯

For over a decade, Next Chapter Property Solutions (NCPS) supported homeowners through complex real estate challenges. As the business expanded into education, consulting, and partnerships, it launched MORE. A new brand centered on clarity, confidence, and opportunity.

Objective 🎯

For over a decade, Next Chapter Property Solutions (NCPS) supported homeowners through complex real estate challenges. As the business expanded into education, consulting, and partnerships, it launched MORE. A new brand centered on clarity, confidence, and opportunity.

The challenge was to redesign the website to reflect this evolution while creating a welcoming experience for users navigating difficult life situations.

The Challenge 👀

Although the business had grown significantly, the website still represented the company it was ten years ago. It no longer reflected the breadth of services, the new brand identity, or the trust and expertise the company had built over time. Visitors from three completely different audiences were entering the same experience, making it difficult to quickly understand whether the company was right for them.

The goal was to redesign the website into a modern, welcoming experience that helps every visitor understand who MORE is, choose the right path, and confidently take the next step.

The Challenge 👀

Although the business had grown significantly, the website still represented the company it was ten years ago.

The goal was to redesign the website into a modern, welcoming experience that helps every visitor understand who MORE is, choose the right path, and confidently take the next step.

Understanding the Brand 🤔

Before designing screens, I spent time understanding what the new brand wanted people to feel.From the brief, four design principles became the foundation of every decision.

Understanding the Brand 🤔

From the brief, four design principles became the foundation of every decision.

Reduce Stress

Create a calm, welcoming experience that helps users feel supported during difficult moments.

01

Reduce Stress

Create a calm, welcoming experience that helps users feel supported during difficult moments.

01

Reduce Stress

Create a calm, welcoming experience that helps users feel supported during difficult moments.

01

Build Trust

Build confidence first through clarity, expertise, and authentic stories before asking users to take action.

02

Build Trust

Build confidence first through clarity, expertise, and authentic stories before asking users to take action.

02

Build Trust

Build confidence first through clarity, expertise, and authentic stories before asking users to take action.

02

One Brand, Three Paths

Design distinct journeys for each audience while maintaining one consistent brand experience.

03

One Brand, Three Paths

Design distinct journeys for each audience while maintaining one consistent brand experience.

03

One Brand, Three Paths

Design distinct journeys for each audience while maintaining one consistent brand experience.

03

Keep It Simple

Simplify complex topics with clear language and easy-to-follow next steps.

04

Keep It Simple

Simplify complex topics with clear language and easy-to-follow next steps.

04

Keep It Simple

Simplify complex topics with clear language and easy-to-follow next steps.

04

How we approached the Problem 🤔

Before designing the website, I focused on understanding the business, the people it serves, and what the new brand wanted to communicate. The goal was to identify the key challenges and turn them into clear design opportunities.

How we approached the problem 🤔

Before designing the website, I focused on understanding the business, the people it serves, and what the new brand wanted to communicate. The goal was to identify the key challenges and turn them into clear design opportunities.

A Homepage that Guides

Homepage that Guides

We designed the homepage as a clear starting point that introduces the MORE brand and immediately helps users choose the experience that's most relevant to them. This creates clarity from the very first interaction while keeping the experience approachable for all audiences.

MORE for Homeowners

Designed to reduce uncertainty for homeowners navigating probate, inherited properties, and other complex real estate situations. The experience focuses on clear guidance, trust signals, and simple next steps to help users move forward with confidence.

MORE for Women

Created an uplifting experience that encourages women to explore real estate education with confidence. The page highlights community, coaching, and success stories to inspire action and make the learning journey feel approachable.

MORE for Partners

Designed for professionals seeking a reliable real estate partner. The experience emphasizes expertise, collaboration, and credibility through case studies, structured frameworks, and clear partnership information.

Business Impact

Key Learnings

This project reinforced that good design starts with understanding the business, not the interface. Designing for three very different audiences taught me how to create personalized experiences without losing consistency across the brand.

Live Link

Link - https://nextchapterpropertysolutions.com/

Created with ❤️ by Moutrisha Chakraborty

Created with ❤️ by Moutrisha Chakraborty

Created with ❤️ by Moutrisha Chakraborty

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